How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.

Cast:Sébastien Desjours, Anne Bernays, Noam Chomsky, Stuart Ewen, Chris Hedges, David Miller,

Genre:Documentary, History, TV Movie,

country:France,

Production:ARTE, INA,