Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.

Cast:Will Lyman, Douglas Rushkoff, Fred Durst, Tyler Oakley, Bonin Bough, Stephen Colbert,

Genre:Documentary,

country:United States of America,

Production:none