While gift shopping at an "enlightened" toy store, a mother and son are out of luck finding the latest Spider-Man and Transformers toys-because all this eccentric shopkeeper proudly sells are Rick Mercer-themed toys that are meant to inspire the next generation of Canadian youth.

Cast:Mark Critch, Kathryn Greenwood, Donovan Colan,

Genre:Documentary,

country:Canada,

Production:ONF | NFB, The National Arts Centre, Governor General’s Performing Arts Awards Foundation,